She Means Business: 7 New Rules for Marketing to Today's Woman
Description
What do women want?" While Sigmund Freud may have most famously asked this question, it is a safe bet that he wasn't the first (or last) to puzzle over it. Even in our current complex and self-aware age, women's lives are all too often viewed in the light of familiar generalizations and obsolete notions from terms long past. Surely the truth of a woman's life can best be found in its details. What keeps her up at night? What makes her laugh out loud? What frustrates her? Intrigues her? Inspires her? Fulfills her? To uncover these details and find out what makes woman tic...
ISBN(s)
1932994440, 9781932994445
